CLIP: 2005年7月アーカイブ

Category: Corporate Image
Title: STREET BUILDING
Advertiser: SILFA
Product or Service: LEGO
Advertising Agency: OGILVY & MATHER SANTIAGO
Country: CHILE
Creative Director: Cesar Agost (Carreno)
Copywriter: Felipe Manalich
Art Director: Sergio Iacobelli/Sebastian Alvarado
Photographer: Juab Carlos Sotello
Illustrator: Ricardo Salamanca
Account Supervisor: Ranjiv Ramgolam

New Media Usage Growing Fastest Among 18-24 Year Olds According to New Simultaneous Media Survey by BIGresearch

More 18-24 year olds say they are influenced by new media when making purchases

COLUMBUS, OH -- (MARKET WIRE) -- 6/22/2005 -- When it comes to new media the 18-24 year old age group has cornered the market and complicated most marketing models advertisers use today. When marketers wonder what happened to 18-24 year olds usage of traditional media like TV, the answer is they are early adopters of new media according to just released information from BIGresearch’s newest Simultaneous Media Survey (SIMM VI) of over 14,000 consumers. New media studied in the survey included internet, picture phones, instant messaging, blogging, cell phones, MP3 players, satellite radio, text messaging, TiVo/Replay TV and web radio.

“The 18-24 year olds are digital nomads who have adopted new media more readily than any other age group,” said Joe Pilotta, PhD, BIGresearch’s VP of research. “Not only do they use new media more, they are influenced by it much more than any other age group, when it comes to making purchase decisions. Which says that they have integrated new media in their daily lives,” said Pilotta.